Business models are the beating heart of your firm's value
proposition.
Great business models drive rapid growth; bad business
models can doom the most promising ventures. Brilliant Business
Models clearly shows you how to create, test, adapt, and innovate
successful and appropriate business models in any business context.
Every company has a business model. When the business model works,
the company creates value. Brilliant Business Models combines the
latest research, straightforward tools and current examples to
bring this surprisingly tricky topic to life. Straightforward cases
from the author's research and experience highlight key lessons.
This book applies a novel, life-cycle based approach to make
business models relevant to your company's development stage. Your
company changes over time-so should your business model.
- Understand how and why business models matter to your organisations success
- Learn how to evaluate and test business models to identify the most appropriate model
- Use the business model life-cycle approach to keep your business model relevant and successful.
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