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Strategic Sport Marketing (Hardcover, 5th edition) Loot Price: R4,580
Discovery Miles 45 800
Repayment Terms: R429 pm x 12*
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Strategic Sport Marketing (Hardcover, 5th edition): Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C....

Strategic Sport Marketing (Hardcover, 5th edition)

Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C. Funk

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Loot Price R4,580 Discovery Miles 45 800 | Repayment Terms: R429 pm x 12*

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Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: March 2022
First published: 2022
Authors: Adam Karg • David Shilbury • Hans Westerbeek • Michael L. Naraine • Daniel C. Funk
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 308
Edition: 5th edition
ISBN-13: 978-1-03-221909-7
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
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LSN: 1-03-221909-2
Barcode: 9781032219097

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