Written from the contrasting yet complementary perspectives of
sociology and philosophy, this book explores the far-reaching
ethical consequences of the runaway commodification of sport,
focusing on those instances where commodification gives rise to
morally undesirable consequences. The authors consider three main
areas of concern for participators and observers alike: the
corrosion of the core meanings and values of sport, the increasing
elitism of access to sporting commodities, and the undermining of
social conditions that support sporting communities.
Unique in its focus on the ethical dimension of the powerful
economics of todaya (TM)s sport, this book will be of interest, not
only to those in the fields of sports studies and ethics of sport,
but also to academics, researchers and students in philosophy of
morality, sociology, and the ethics of globalization as viewed
through the ultimate globalized phenomenon of modern sport.
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