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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Customer Experience Model (Paperback)
Loot Price: R676
Discovery Miles 6 760
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The Customer Experience Model (Paperback)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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For any company, defining the most efficient marketing concept to
create a competitive customer experience (CX) is vital for
sustained development. The focus of this research is the creation
of a comprehensible practical approach to the development of client
experience: the ustomer Experience Model (CXM). The practical
application of the CX model will allow companies to create value
for their customers and key stakeholders, thus generating the
necessary profit and building conditions for further development.
Balancing academic research and real-world applications, The
Customer Experience Model provides a framework that readers can
understand and utilize to implement improvements in a company. In
this work the readers also will learn about application in customer
experience formation of such concepts as "systems thinking",
"learning organization", "Lewinian Experiential learning cycle".
The role of a leader in the formation of an effective customer
experience will be shown as well. Also the readers will get an
obvious idea of how to plan customer experience and measure its
effectiveness. The Customer Experience Model shows the latest state
of knowledge on the topic and will be of interest both to students
of business schools and universities at an advanced level,
academics and reflective practitioners in the fields of leadership,
organizational studies, marketing, and strategic management and
consulting.
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