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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Management of Electronic and Digital Media (Paperback, 6th edition)
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Management of Electronic and Digital Media (Paperback, 6th edition)
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Offering numerous real-world examples and case studies, MANAGEMENT
OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest
trends, practices, and research on the management and leadership
techniques used in the electronic and digital media industries.
Extremely reader friendly, the text offers a clear and concise
presentation of key issues facing future managers, leaders, and
entrepreneurs in the rapidly evolving media industries. New
coverage highlights trends in big data, mobile, social media, and
the cloud, as well as the latest on the evolution of social media
and digital platforms. An all-new chapter details the multifaceted
manager/leader/entrepreneurial role of a media manager. Giving you
hands-on experience with real-life challenges, end-of-chapter case
studies put you directly in the role of decision-maker -- helping
prepare you for a career in today's electronic and digital media
field.
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