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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Corporate Foresight - Anticipating the Future (Paperback)
Loot Price: R1,096
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Corporate Foresight - Anticipating the Future (Paperback)
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This book illustrates how to anticipate the future using more than
the traditional predictive models (forecasting) based on the
forward projection of past experiences, and moving into more
advanced methods of anticipation logic (foresight) to build
probable scenarios based on weak signals, emerging trends,
coexisting presents and potential paths of evolution. Utilizing a
helpful, four-part structure, the authors indicate how corporate
foresight is fundamental to interpret and lead change, focusing on
the two cornerstones of organization and management. They advocate
the separation of Research (oriented to the market of tomorrow)
from Development (oriented to the market of today), the
establishment of a Foresight unit and the concentration of research
activities mainly on the acquisition and recombination of external
know-how. After an overview of state-of-the-art literature on
forecasting methods, they further propose the implementation of a
"future coverage" methodology, which will enable companies to
measure and verify the consistency between trends, strategic vision
and offered products. These organizational and managing tools are
then tested in a case study: the Italian company Eurotech SpA, a
leader in the ICT sector. A useful resource for both managers and
researchers, the book will help readers gain the tools necessary to
tackle change and navigate complexity in organizations.
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