Most books on the biotechnology industry focus on scientific and
technological challenges, ignoring the entrepreneurial and
managerial complexities faced bio-entrepreneurs. The Business
Models for Life Science Firms aims to fill this gap by offering
managers in this rapid growth industry the tools needed to design
and implement an effective business model customized for the unique
needs of research intensive organizations. Onetti and Zucchella
begin by unpacking the often-used 'business model' term, examining
key elements of business model conceptualization and offering a
three tier approach with a clear separation between the business
model and strategy: focus, exploring the different activities
carried out by the organization; locus, evaluating where
organizational activities are centered; and modus, testing the
execution of the organization's activities. The business model thus
defines the unique way in which a company delivers on its promise
to its customers. The theory and applications adopt a global
approach, offering business cases from a variety of biotech
companies around the world.
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