The Chinese gooseberry was a minor fruit until New Zealanders,
tagging it with a catchier name, began an aggressive global
marketing campaign. Soon, transplanted to Italy, France, Spain,
Chile, and California, the fuzzy little fruit with the bright green
interior was known the world round and the kiwi production war was
on.
Globalization of food is not a new phenomenon. Columbus and his
contemporaries helped open worldwide trade routes for the
distribution of all types of goods. Yet over the last two decades,
globalization has completely revolutionized the commercial
production and marketing of kiwifruit and countless other consumer
goods.
Combining current theory on globalization with revealing case
studies, the authors of this insightful collection tackle
fundamental questions about the changing agricultural and food
system in the era of ConAgra and other large transnational
corporations. They look at the structure and operations of these
new corporate giants, the state's influence in the global system,
innovations in scientific research and technology, the roles of
producers and consumers, and regional development. In the process,
they take a look at why the winners and losers--countries, regions
and even ethnic groups that ebb and flow within a vacillating
global system--are constantly changing.
Without question, globalization has become a hotly contested
topic, as evidenced by the recent NAFTA debates and by a growing
body of critical literature produced by economists, sociologists,
historians, and geographers. The authors of From Columbus to
ConAgra, writing at the cutting edge of these debates, suggest an
emerging consensus to guide future research. Globalization, they
conclude, will likely continue its expansion within the context of
a new multinational division of labor that may drastically alter
the main axes of international power. In an increasingly
interdependent world, such shifts will affect life in every society
and, for that reason, must be better understood. This book offers
an important first step toward that goal.
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