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Sold Out - How Marketing in School Threatens Children's Well-Being and Undermines their Education (Hardcover)
Loot Price: R1,788
Discovery Miles 17 880
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Sold Out - How Marketing in School Threatens Children's Well-Being and Undermines their Education (Hardcover)
Expected to ship within 12 - 17 working days
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Total price: R1,808
Discovery Miles: 18 080
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If you strip away the rosy language of "school-business
partnership," "win-win situation," "giving back to the community,"
and the like, what you see when you look at corporate marketing
activities in the schools is example after example of the
exploitation of children for financial gain. Over the long run the
financial benefit marketing in schools delivers to corporations
rests on the ability of advertising to "brand" students and thereby
help insure that they will be customers for life. This process of
"branding" involves inculcating the value of consumption as the
primary mechanism for achieving happiness, demonstrating success,
and finding fulfillment. Along the way, "branding" children - just
like branding cattle - inflicts pain. Yet school districts,
desperate for funding sources, often eagerly welcome marketers and
seem not to recognize the threats that marketing brings to
children's well-being and to the integrity of the education they
receive. Given that all ads in school pose some threat to children,
it is past time for considering whether marketing activities belong
in school. Schools should be ad-free zones.
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