What makes us divide the world into us and them ? How can we
exert social influence over others? When does a peaceful protest
turn into a riot? Why are some politicians heroes one day and
villains the next? Where do we find the resources to resist
authoritarian regimes?
Taking these questions as a starting point, the book examines
political conduct from a social identity perspective. Supported by
over two decades of empirical research, this perspective
distinguishes between our personal identity, which is prevalent
when we think of ourselves as individuals, and our social identity,
which comes to the fore when we think of ourselves as members of
groups. The social identity perspective argues that our political
behaviour is largely governed by our social identity, and discusses
the implications this has for politics, particularly for social
influence, crowd events, leadership, and authoritarian regimes.
Accessible and engaging, the content covers a wide range of
political topics, such as the way in which categorizing ourselves
into groups influences how we perceive the social world, the
implications of categorization for social influence, the
development of crowd events, the dynamics of leadership, and the
mechanisms underlying obedience under authoritarian regimes. The
book will appeal to advanced undergraduate and postgraduate
students across a range of disciplines, as well as to political
activists and leaders.
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