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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Videology and Utopia - Explorations in a New Medium (Hardcover)
Loot Price: R4,024
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Videology and Utopia - Explorations in a New Medium (Hardcover)
Series: Routledge Library Editions: Television
Expected to ship within 12 - 19 working days
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When this book was originally published in 1976, video represented
a new instrument, a new medium, and a new field of research with
largely unrealized potential. The video-taperecorder was an
addition to the technology of mass communications, a handy gadget
for recording synchronized images and sound on magnetic tapes for
storage or simultaneous playback. But the authors of this study
look at it as also mirror, relay and catalyst, offering creative
possibilities of exploration and criticism, of active analysis and
transformation, of self-discovery and communication. They discern a
liberating potential of video an antidote to the dominance of
centralized TV in consumer society and ultimately a means towards
the progressive social reappropriation of the media of
communication. The authors draw on their experience working with
school-children, teenagers, and a variety of cultural, political
and community groups to illustrate the versatility of video in
approaching diverse situations of everyday life, whether from the
viewpoint of 'cultural animation', sociological research, or a
surrealistic game. These projects, and interviews with other
practitioners, present here the basis for a first typology of
styles and approaches in using video, and for a 'videology': a
language, a set of concepts, and a theory comprehending process and
praxis, image and action. This is a fascinating snapshot now,
looking back at these early ideas.
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