From the 1930s through the 1970s, Chinese American owned
supermarkets located outside of Chinatown, catering to a
non-Chinese clientele, and featuring mainstream American foods and
other products and services rose to prominence and phenomenal
success in Northern California, only to decline as union
regulations and competition from national chains made their
operation unprofitable. Drawing on oral interviews, Alfred YeeOs
study of this trajectory is an insiderOs view of a fascinating era
in Asian American immigration and entrepreneurship.
Alfred Yee is a lecturer at California State University,
Sacramento. Previously, he worked in the grocery business for over
twenty years as both an employer and employee.
"The unlikely venue of the modern supermarket enables readers to
catch glimpses of how Chinese Americans carved out an economic
niche for themselves amidst overt and covert discrimination." "-The
Journal of American History"
"Yee's accessible study provides rare insights into the business
practices and relationships of Chinese-American enterprises, and
their historical legacy. As someone who spent fifteen years in the
industry, his passion about the subject, first-hand knowledge, and
personal contacts made him uniquely qualified to write this study."
"-Left History"
"Yee's ability to bring to the fore differing and often
competing perspectives about the supermarket industry makes this
work rich and engaging." "-Ameriasia Journal""
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