Being an entrepreneur is hard. What do you do when all the
financial indicators are telling you your business is failing and
you are a failure too? You know that you do have something special
to offer and can ultimately succeed, but how do you overcome the
odds of entrepreneurial failure? In his first book Raiz looked at
what is takes to start a new business, in this, his second book, he
explains how to get past the temptation to give up on your own
business. Raiz uses a case study to show entrepreneurs how to face
down the ultimate business survival questions: Do I concede or do I
carry on? Do I find a way to build my business or do I get a job?
Do I follow my head or risk following my heart? Allon has faced the
same challenges himself and has coached countless business people
through their own entrepreneurial journeys. A must read for
entrepreneurs and business people who are facing failure and want
to give up.
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