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Marketing and Smart Technologies - Proceedings of ICMarkTech 2019 (Paperback, 1st ed. 2020) Loot Price: R4,283
Discovery Miles 42 830
Repayment Terms: R401 pm x 12*
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2019 (Paperback, 1st ed. 2020): Alvaro Rocha, Jose Luis Reis, Marc...

Marketing and Smart Technologies - Proceedings of ICMarkTech 2019 (Paperback, 1st ed. 2020)

Alvaro Rocha, Jose Luis Reis, Marc K. Peter, Zorica Bogdanovic

Series: Smart Innovation, Systems and Technologies, 167

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Loot Price R4,283 Discovery Miles 42 830 | Repayment Terms: R401 pm x 12*

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Series: Smart Innovation, Systems and Technologies, 167
Release date: November 2020
First published: 2020
Editors: Alvaro Rocha • Jose Luis Reis • Marc K. Peter • Zorica Bogdanovic
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 458
Edition: 1st ed. 2020
ISBN-13: 978-981-15-1566-8
Categories: Books > Computing & IT > Applications of computing > Databases > Data mining
Books > Computing & IT > Applications of computing > Artificial intelligence > General
LSN: 981-15-1566-2
Barcode: 9789811515668

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