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Books > Computing & IT > Applications of computing > Artificial intelligence
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2019 (Paperback, 1st ed. 2020)
Loot Price: R4,404
Discovery Miles 44 040
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2019 (Paperback, 1st ed. 2020)
Series: Smart Innovation, Systems and Technologies, 167
Expected to ship within 10 - 15 working days
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This book includes selected papers presented at the International
Conference on Marketing and Technologies (ICMarkTech 2019), held at
Maieutica Academic Campus (University Institute of Maia &
Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29
November 2019. It covers up-to-date cutting-edge research on
artificial intelligence applied in marketing, virtual and augmented
reality in marketing, business intelligence databases and
marketing, data mining and big data, marketing data science, web
marketing, e-commerce and v-commerce, social media and networking,
geomarketing and IoT, marketing automation and inbound marketing,
machine learning applied to marketing, customer data management and
CRM, and neuromarketing technologies.
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