Marketing and Smart Technologies - Proceedings of ICMarkTech 2019 (Paperback, 1st ed. 2020)

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Smart Innovation, Systems and Technologies, 167
Release date:	November 2020
First published:	2020
Editors:	Alvaro Rocha • Jose Luis Reis • Marc K. Peter • Zorica Bogdanovic
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	458
Edition:	1st ed. 2020
ISBN-13:	978-981-15-1566-8
Categories:	Books > Computing & IT > Applications of computing > Databases > Data mining Books > Computing & IT > Applications of computing > Artificial intelligence > General
LSN:	981-15-1566-2
Barcode:	9789811515668

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