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Fantasies of Fetishism - From Decadence to the Post-human (Hardcover)
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Fantasies of Fetishism - From Decadence to the Post-human (Hardcover)
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At the dawn of the new millennium, Western culture is marked by
various fantasies that imagine our future selves and their forms of
embodiment. These fantasies form part of a rapidly growing cultural
discourse about the future of the human form, the disappearing
boundary between the human and the technological and the cultural
consequences of greater human-technological integration. This book
is about those cultural fantasies of fetishism, the different forms
they take and the various ways in which the transformative
processes they depict can reaffirm accepted definitions of identity
or reconfigure them in an entirely new fashion. But what exactly is
fetishism? At one level fetish club subcultures spectacularize
fetishism as a celebration of difference in which the
transformation of the self is paramount and 'mainstream'
categories, including beliefs about gender, sexuality and the body,
are transgressed. However, in film, feminist and post-colonial
criticism, fetishism's meaning owes much to Freud's interpretation
that the fetish stands in for the mother's missing phallus and
disavows her sexual difference. At the level of critical theory,
fetishism is almost always regarded as being synonymous with 'the
reproduction of the same' - the disavowal rather than the pursuit
of otherness. This book argues that the orthodox interpretation of
'classical' fetishism is not and never has been up to the task of
explaining all cultural fetishisms. It identifies several different
forms of fetishism - decadent fetishism, magical fetishism, matrix
fetishism and immortality fetishism - and accounts for its
sometimes radical and productive edge. Ranging widely over texts
and cultures, Amanda Fernbach skilfully deploys these concepts of
fetishism to topics in cultural studies, such as sexual difference,
queer identities, computer culture and the 'post-human' and as well
as to her objects of study: cross-cultural dressers,
technofetishists, cyberspace cowboys, cyborgs, geekgirls and
SM/fetish cultures. This book argues that fetishism can contest
postmodern malaise and provide utopian tools for a post-human
existence. It urges that we embrace the new fetishism emerging from
the fringes of the fetish scene and that we begin to classify
fetishism in a manner that does justice to its multiplicity.
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