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Books > Computing & IT > Computer communications & networking
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Building Brand Identity in the Age of Social Media - Emerging Research and Opportunities (Hardcover)
Loot Price: R3,890
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Building Brand Identity in the Age of Social Media - Emerging Research and Opportunities (Hardcover)
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To survive in today's competitive business environment, marketing
professionals must look to develop innovative methods of reaching
their customers and stakeholders. Social media is a useful tool for
developing the relationships between businesses and consumers.
Building Brand Identity in the Age of Social Media: Emerging
Research and Opportunities is a critical scholarly resource that
examines the media consumption and habits of consumers to evaluate
the challenges of brand building. Featuring coverage on a broad
range of topics such as brand identity, brand loyalty, and social
media branding, this book is geared towards marketing
professionals, business managers, and individuals interested in how
social media fits into today's marketing environments.
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