Books > Social sciences > Politics & government > Political activism > Pressure groups & lobbying
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Be Your Own Lobbyist - How to Give Your Small Business Big Clout with State and Local Government (Hardcover)
Loot Price: R1,703
Discovery Miles 17 030
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Be Your Own Lobbyist - How to Give Your Small Business Big Clout with State and Local Government (Hardcover)
Expected to ship within 12 - 17 working days
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This book is the businessperson's guide to influencing government
decisions without incurring the cost of a professional lobbyist, at
a time when those decisions are, increasingly, a key to survival.
When big corporations want to influence the government, they hire
pricey lobbyists. But little guys have been on their own—until
now. Equally useful to entrepreneurs and established
owner/managers, Be Your Own Lobbyist: How to Give Your Small
Business Big Clout with State and Local Government is a
businessperson's guide to getting heard by government
decision-makers by using the same tactics professionals employ.
Readers will learn how to lobby in a compelling, sophisticated way
through a comprehensive approach that will work at any level, but
the book is especially suited to state and local government where
routine decisions can mean life or death for small- and
medium-sized businesses. The book not only explains the building
blocks of advocacy—targeting, tools, and tactics—but also
applies them to specific, common challenges like seeking a variance
or fighting an ordinance. Packed with examples and easily adaptable
models, Be Your Own Lobbyist shows how even a small business can
get a fair shake in the halls of government.
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