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Global Repertoires - Popular Music Within and Beyond the Transnational Music Industry (Paperback)
Loot Price: R1,019
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Global Repertoires - Popular Music Within and Beyond the Transnational Music Industry (Paperback)
Series: Ashgate Popular and Folk Music Series
Expected to ship within 12 - 17 working days
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With just four record companies controlling nearly 80 per cent of
the world market in popular music, issues of globalization are
evidently significant to our understanding of how and why popular
music is made and distributed. As transnational industries seek to
open up increasingly larger markets, the question of how local and
regional music cultures can be sustained is a pressing one. To what
extent does the global music market offer opportunities for the
worldwide dissemination of local music within and beyond the major
industry? The essays in this volume examine the structure and
strategies of the transnational music industry, with its deployment
of mass communication technologies including sound carriers,
satellite broadcasting and the Internet. The book also explores
local and individual experience of global music and this music's
dissemination through migration and communities of interest, as
well as the ideological and political use of different kinds of
music. In contrast to recent arguments which posit an American
imperialist dominance of popular music, the contributors to this
volume find that the global repertoire of the major labels no
longer represents the culture of a certain country but is fed by
different sources. The essays here discuss how we can characterize
this vast de-centered industry, and offer perspectives on the
so-called 'international repertoire' that calls for a melodic
structure, ballad forms, unaccented vocalisation and an image that
has global recognition.
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