Value First, Then Price - Building Value-Based Pricing Strategies (Paperback, 2nd edition)

Provides postgraduate students, sales and marketing managers with theories and best practices to quantify the value of their products; Road-tests quantitative methodology through a wide variety of real-life industrial cases, showing how it can be used in a variety of situations. Case studies included in the first edition were recognised as Winner of the Overall Case Award 2014 and The Case Centre best-selling case 2013 - 2017; Fully updated new edition, including three new chapters, new case studies and online resources; Edited by two professionals at the forefront of cutting-edge practice and with academic rigor

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	December 2021
First published:	2022
Editors:	Andreas Hinterhuber • Todd C. Snelgrove
Dimensions:	246 x 174 x 20mm (L x W x T)
Format:	Paperback
Pages:	272
Edition:	2nd edition
ISBN-13:	978-1-03-201212-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-03-201212-9
Barcode:	9781032012124

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