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Routledge Handbook of Sport and New Media (Hardcover, New)
Loot Price: R6,011
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Routledge Handbook of Sport and New Media (Hardcover, New)
Series: Routledge International Handbooks
Expected to ship within 12 - 17 working days
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New media technologies have become a central part of the sports
media landscape. Sports fans use new media to watch games, discuss
sports transactions, form fan-based communities, and secure
minutiae about their favorite players and teams. Never before have
fans known so much about athletes, whether that happens via Twitter
feeds, fan sites, or blogs, and never before have the lines between
producer, consumer, enactor, fan and athlete been more blurred. The
Internet has made virtually everything available for sports media
consumption; it has also made understanding sports media
substantially more complex. The Routledge Handbook of Sport and New
Media is the most comprehensive and in-depth study of the impact of
new media in sport ever to be published. Adopting a broad,
interdisciplinary approach, the book explores new media in sport as
a cultural, social, commercial, economic, and technological
phenomenon, examining the profound impact of digital technologies
on that the way that sport is produced, consumed and understood.
There is no aspect of social life or commercial activity in general
that is not being radically influenced by the rise of new media
forms, and by offering a "state of the field" survey of work in
this area, the Routledge Handbook of Sport and New Media is
important reading for any advanced student, researcher or
practitioner with an interest in sports studies, media studies or
communication studies.
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