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Books > Business & Economics > Industry & industrial studies > Primary industries > Agriculture & related industries
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Understanding the Japanese Food and Agrimarket - A Multifaceted Opportunity (Hardcover)
Loot Price: R1,032
Discovery Miles 10 320
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Understanding the Japanese Food and Agrimarket - A Multifaceted Opportunity (Hardcover)
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The contributing authors of Understanding the Japanese Food and
Agrimarket discuss broad forces that affect markets in Japan and
specific situations faced in marketing grain, livestock, and
seafood products; fruits; vegetables; and wood products. Many of
the contributors speak and read Japanese and have lived in Japan
for extensive periods; they are able to give deep insights into how
and why the Japanese consumption and distribution system behaves as
it does. They draw on their expertise to fully explore various
Japanese food and fiber markets. As they demystify the Japanese
market, they illustrate for readers several systematic approaches
to mastering the Japanese food and fiber markets.Readers will
discover that effective long-term marketing strategies in Japan
must be based on sound analytical information. The contributors
provide such needed material with chapters on items as diverse as
wine, grain products, beef, and fruits and vegetables. Some of the
specific topics covered include: changes in Japanese food
consumption Japanese food distribution system demand for beef
products in Japan demand for vegetables and vegetable seeds
Japanese wine market demand for bakery products new food products
for the Japanese market developing trade relations in wood
productsExecutives of commodity associations or firms exporting
foods to Japan will find the general sections most interesting as
well as chapters specific to their products. Teachers and students
exploring exporting to the Japanese market will be intrigued by the
various dimensions of the "multifaceted" nature and opportunities
of the Japanese market.
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