Books > Social sciences > Psychology > Social, group or collective psychology
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Cultural Processes - A Social Psychological Perspective (Paperback)
Loot Price: R1,020
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Cultural Processes - A Social Psychological Perspective (Paperback)
Series: Culture and Psychology
Expected to ship within 12 - 17 working days
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With the rapid growth of knowledge concerning ethnic and national
group differences in human behaviors in the last two decades,
researchers are increasingly curious as to why, how, and when such
differences surface. The field is ready to leapfrog from a
descriptive science of group differences to a science of cultural
processes. The goal of this book is to lay the theoretical
foundation for this exciting development by proposing an original
process model of culture. This new perspective discusses and
extends contemporary social psychological theories of social
cognition and social motivation to explain why culture matters in
human psychology. We view culture as a loose network of imperfectly
shared knowledge representations for coordinating social
transactions. As such, culture serves different adaptive functions
important for individuals' goal pursuits. Furthermore, with the
increasingly globalized and hyper-connected multicultural space,
much can be revealed about how different cultural traditions come
into contact.
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