- Written in a highly accessible manner for those new to user
experience research, it guides students through the entire process
of designing a study, including explaining multiple qualitative
methods that are popular within the tech industry. - Helps both
students and instructors trained in traditional research methods to
better understand qualitative UX methods by offering frequent
parallels between traditional academic research methods and UX
methods. - Aligns UX research with other career paths within Media
and Communication Studies to demonstrate its relevance, increase
its teachability, and help open up additional career paths for
graduates in these disciplines.
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