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Books > Reference & Interdisciplinary > Communication studies > Research methods

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UX Research Methods for Media and Communication Studies - An Introduction to Contemporary Qualitative Methods (Hardcover) Loot Price: R4,475

Discovery Miles 44 750

Repayment Terms: R419 pm x 12*

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UX Research Methods for Media and Communication Studies - An Introduction to Contemporary Qualitative Methods (Hardcover):...

UX Research Methods for Media and Communication Studies - An Introduction to Contemporary Qualitative Methods (Hardcover)

Angela M. Cirucci, Urszula M. Pruchniewska

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Loot Price R4,475 Discovery Miles 44 750 | Repayment Terms: R419 pm x 12*

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- Written in a highly accessible manner for those new to user experience research, it guides students through the entire process of designing a study, including explaining multiple qualitative methods that are popular within the tech industry. - Helps both students and instructors trained in traditional research methods to better understand qualitative UX methods by offering frequent parallels between traditional academic research methods and UX methods. - Aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance, increase its teachability, and help open up additional career paths for graduates in these disciplines.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	February 2022
First published:	2022
Authors:	Angela M. Cirucci • Urszula M. Pruchniewska
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	194
ISBN-13:	978-1-03-202078-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Research methods Promotions
LSN:	1-03-202078-4
Barcode:	9781032020785