This book provides a detailed account of the creative, economic and
regulatory processes underlying the production of children's
television in a multi-platform era. Its collection of integrated
case studies includes extended interviews with leading producers
whose programs are watched by children all over the world. These
reveal the impact of digitization on the funding, distribution and
consumption of children's television, and the ways that producers
have adapted their creative practice accordingly. In its
comprehensive analysis of the production culture of children's
television, this book provides a valuable lens through which to
view broader transformations in media industries in the on-demand
age. This original and engaging book explores the creative
processes underlying the production of children's television, with
close attention to underlying economic and policy dynamics. It does
so through a combination of detailed case studies and interviews
with leading producers from across three English-language markets.
In its examination of the impact of new streaming services like
Netflix and Amazon Prime on the funding, production and
distribution of children's screen content, the book will reveal how
producers successfully created content for these increasingly
influential new services. It offers important insights into the
production of children's screen content in Australia, New Zealand
and the United Kingdom, and builds on previous research in the
field. The addition of analysis, which provides the context of
historical, regulatory and economic factors that shape production
in all three countries, is important for situating the personal
testimonies and providing some critical distance. The variety of
productions chosen for analysis, including drama, factual
productions and animation, represents the very different pressures
on different genres. Previous studies have looked at children's
content as one genre, whereas this new study reveals children's
content to be as diverse in range as adult content. The case
studies show the pressures and opportunities emerging from
different national and international context and offers its own
unique take on matters such as diversity, gender representation and
indeed the ethics of representing children from a producers'
perspective. As a contribution to industry studies, this volume
represents a valuable addition to the literature and will no doubt
be referenced by future studies. The quantity and quality of
original interview material goes far beyond interviews in the trade
press. Combined with the rich detail of production case studies,
the articulate interviews and Potter's highly engaging mode of
writing, this book is an invaluable additional to research in the
area. This book will provide a crucial analysis of success stories
in the children's screen production industries at a time of flux
and adaptation as television's distribution revolution takes place.
The book will be indispensable for scholars of children's
television and of UK, New Zealand and Australian media policy. It
will also engage a wider audience interested in television
production, production studies and digital distribution - including
those teaching at undergraduate and postgraduate levels. It will be
a valuable library resource for courses that include screen media
industries and television production culture as part of their
content. It will be of interest to scholars beyond children's
television because of its analysis of success stories in screen
production at a time of change and uncertainty. It will also be of
relevance to the international screen production sector and
industry bodies, including screen organizations such as Screen
Australia, and the UK's Children's Media Foundation, for its
analysis of success stories in the screen production industries.
Also, of interest to the many groups with vested interests around
children and children's media - including regulatory bodies like
Ofcom in the UK, the Australian Communications and Media Authority
in Australia and other key institutions, including legacy
broadcasters such as the BBC, ABC and ITV.
General
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