Demons of Domesticity - Women and the English Gas Industry, 1889-1939 (Hardcover, New Ed)

Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Series:	Modern Economic and Social History
Release date:	December 2004
First published:	2004
Authors:	Anne Clendinning
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	370
Edition:	New Ed
ISBN-13:	978-0-7546-0692-5
Categories:	Books > Humanities > History > World history > 1750 to 1900 Books > Humanities > History > British & Irish history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Business & Economics > Industry & industrial studies > Energy industries & utilities > Gas industries Books > Humanities > History > World history > From 1900 > General Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General Books > History > British & Irish history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > 1750 to 1900 Books > History > World history > From 1900 > General Promotions
LSN:	0-7546-0692-9
Barcode:	9780754606925

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