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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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How to Design, Implement and Analyse a Survey (Hardcover)
Loot Price: R2,184
Discovery Miles 21 840
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How to Design, Implement and Analyse a Survey (Hardcover)
Series: How to Research Guides
Expected to ship within 12 - 17 working days
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This insightful book examines all aspects of the design process and
implementation of questionnaire surveys on the activities of
business, public sector, and non-profit organizations. Anthony
Arundel discusses how different aspects of the survey method and
planned statistical analysis can constrain question design, and how
these issues can be effectively resolved. Throughout this engaging
yet practical book, Arundel promotes good practices for
questionnaire design, sample construction, and survey delivery
systems including online, postal, and verbal methods, with a focus
on obtaining high-quality data in line with ethics and
confidentiality requirements. Chapters include constructive advice
on questionnaire design and testing, survey implementation, and
data processing, analysis, and reporting, with examples of time and
financial cost budgets. Considering the recent developments in
survey methods, the book explores how to use web probing as a
substitute for cognitive testing and examines the use of tablets
and smartphones in answering questionnaires. Combining theoretical
and practical insights into survey design, implementation, and data
processing and analysis, this book will be essential reading for
business and management scholars and students, with a particular
interest in research methods and organization studies. It will also
be useful for practitioners and business managers seeking to
understand how to create and use surveys.
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