Attraction and hostility find expression in almost every variety
of human relationship, and have consequently provided a central
theme for social psychology since its beginnings. Yet attempts to
conceptualize the diverse phenomena embraced in these terms have
produced theories of such wide generality that they have little
explanatory or predictive force. The object of the present study is
to bring precision to a vast and sprawling area by setting limits
and dimensions to the phenomena and investigating them
experimentally on the basis of a series of hypotheses derived from
a critical analysis of current conceptual approaches, including
frustration, need-satisfaction, and dissonance models.
The programme of experimental studies focuses on cognitive
validation-a motivation to form and maintain subjectively valid
evaluations of the self and the social environment-which is shown
to be a common denominator of a number of attraction and hostility
measures. The results throw light on reactions to boastfulness and
to self-debasement; impressions of persons who are described by
biased informants; effects of self-evaluation on competitiveness,
and the projection of unfavourable characteristics.
The interest of the study for social psychologists derives both
from its theoretical integration of a wide range of behaviour and
from its contribution to experimental design.
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