Packed with new topics that reflect today's challenges, the Sixth
Edition of the bestselling How to Conduct Surveys guides readers
through the process of developing their own rigorous surveys and
evaluating the credibility and transparency of surveys created by
others. Offering practical, step-by-step advice and written in the
same clear and accessible style as author Arlene Fink's other
works, the book focuses on choosing the appropriate type of survey,
writing survey questions and responses, formatting the survey,
deciding on the characteristics and numbers of respondents to
include, choosing how often to survey respondents, and analyzing
and reporting the results.
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