Books > Reference & Interdisciplinary > Communication studies > Information theory
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Theories of Communication - A Short Introduction (Hardcover)
Loot Price: R5,148
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Theories of Communication - A Short Introduction (Hardcover)
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This textbook provides students with a concise introduction to the
development of communication theory. Written in an engaging style,
it offers an account of the development of all the major
theoretical approaches in communication and media studies. The book
summarizes clearly and methodically the range of existing theories;
explains how and why the diverse currents and schools of thought
emerged; and contextualizes all the major approaches, including
those of cultural studies and political economy, in their
historical, social and intellectual setting. Theories of
Communication is an essential text for all students of media,
communication and cultural studies. It will also be welcomed by
anyone seeking to understand the changes that have accompanied the
rise of the so-called `information society'.
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