Cultural Perspectives on Millennials (Hardcover, 1st ed. 2018)

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	November 2017
First published:	2018
Authors:	Arthur Asa Berger
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	137
Edition:	1st ed. 2018
ISBN-13:	978-3-319-69684-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Promotions
LSN:	3-319-69684-X
Barcode:	9783319696843

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