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Frankie Welch's Americana - Fashion, Scarves, and Politics (Hardcover)
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Frankie Welch's Americana - Fashion, Scarves, and Politics (Hardcover)
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Frankie Welch (1924-2021) combined a creative mind and an
entrepreneurial spirit to establish herself as a leading American
textile, accessories, and fashion designer in a career that spanned
four decades, from the 1960s through the 1990s. This lavishly
illustrated book provides a lively account of her life and career,
tracing her rise from the small town of Rome, Georgia, to her role
as a doyenne of fashion in the Washington, D.C., area. Featuring
her scarf and fashion designs for the 1968 presidential campaigns,
the history of her influential dress shop in Alexandria, Virginia,
her connections to first ladies and other D.C. tastemakers, and her
exuberant embrace of Americana during the U.S. Bicentennial, this
history weaves Welch's personal biography into the literal fabric
of our country. Frankie Welch's Americana discusses significant
designs and their creation, use, and influence in detail, while
highlighting how Welch embraced and promoted her role as an
entrepreneur, building a niche business that capitalized on her
location near Washington and her political connections. Welch was
most widely known for her custom scarves, and each design offers an
opportunity for readers to view the nation's recent past through
the informative lens of women's fashion. Welch designed thousands
of scarves for many clients, including Betty Ford, Furman
University, McDonald's, the National Press Club, the Hubert
Humphrey presidential campaign, the Smithsonian Institution, and
the Garden Club of Georgia. Concise and well researched, Frankie
Welch's Americana is the first book to document the ambition and
accomplishments of one of the South's most prominent fashion
authorities of the second half of the twentieth century.
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