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Books > Business & Economics > Economics > Microeconomics
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Psychology, Rationality and Economic Behaviour - Challenging Standard Assumptions (Paperback, 1st ed. 2005)
Loot Price: R2,789
Discovery Miles 27 890
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Psychology, Rationality and Economic Behaviour - Challenging Standard Assumptions (Paperback, 1st ed. 2005)
Series: International Economic Association Series
Expected to ship within 10 - 15 working days
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Total price: R2,809
Discovery Miles: 28 090
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Economics has paid little attention to the psychology of economic
behaviour, leading to somewhat simplistic assumptions about human
nature. The psychological aspects have typically been reduced to
standard utility theory, based on a narrow conception of
rationality and self-interest maximization. The contributions in
this volume, some focused on analytical models and methodology,
others on laboratory and field experiments, challenge these
assumptions, and provide novel and complex understandings of human
motivation and economic decision-making. With a pioneering
introduction by the book's two editors, this volume brings together
exciting contributions to a field that is rapidly growing in
influence and reach.
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