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Public Service Broadcasting Online - A Comparative European Policy Study of PSB 2.0 (Hardcover)
Loot Price: R1,858
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Public Service Broadcasting Online - A Comparative European Policy Study of PSB 2.0 (Hardcover)
Series: Palgrave Global Media Policy and Business
Expected to ship within 12 - 17 working days
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Benedetta Brevini investigates the extent to which a Public Service
Broadcasting (PSB) ethos has been extended to the online world in
Europe. She examines the most significant policy initiatives
carried out by PSBs in Europe on online platforms, and analyzes how
the public service philosophy is being reinvented by policy makers
(at both the national and European level), by PSB institutions and
by their competitors. Brevini examines Denmark, France, Italy,
Spain and the UK, where PSB has been the subject of landmark
reforms that have changed its legal and policy frameworks.
Concurrently, at the European level, the debate about the
redefinition and expansion of PSB in the new media has been
vigorous. As such, Brevini elaborates on and discusses a normative
democratic framework for PSB online in Europe named 'PSB 2.0'. She
argues that, if the online world is to be infused with the same
public service ethos which characterizes traditional broadcasting,
European policy makers and institutions need to understand that a
reconfiguration of public service values and principles - in other
words, PSB 2.0 - is becoming crucial.
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