Over the past few decades, we've seen the discipline known as
project management (PM) evolve, and witnessed huge growth in its
use by organizations to achieve their goals and objectives. We have
also seen a new profession known as business analysis (BA) develop
from a variety of work previously performed by project managers,
systems analysts, engineers, and other professional roles due to
the need to improve the success rates of projects and programs.
With the steady evolution and growth of this new role, we've
learned that effective PM and BA collaboration can improve success
rates dramatically. More recently, thought leaders and industry
insiders have begun to recognize the synergies of these roles with
the discipline known as change management, and the opportunity for
even success. Early indications show the success rates for
strategic projects using change management regularly average around
70%. Mastering Organizational Change Management provides a
practical model for organizational change professionals, senior
business analysts, project and program management leaders, and
executives to follow in developing and executing any important
change initiatives or major enterprise transformation efforts. It
will also show how to measure and analyze the effectiveness of the
change initiatives and the activities used to achieve successful
results. Key Features * Identifies the internal and external
barriers to successful change with a focus on the human factors,
and shows how to gain a thorough understanding of the business
ecosystem before planning, initiating, or executing any change
effort * Condenses the vast number of root causes for change into a
few all-encompassing reasons, including scaling back of operations,
continuous improvement, facilitating growth, and mergers and
acquisitions * Describes four proven frameworks for managing
change-ADKAR, IIEMO, AIDA and the Kotter 8-Step Model-and outlines
which framework tends to work best given the barriers to change,
business ecosystem, reasons for change, and organizational goals *
Covers how to develop and execute a winning organizational change
management strategy, including tips, techniques, activities, and
key stages for ensuring success * Shows how the principles of
gamification can dramatically increase employee engagement during a
change initiative * Illustrates how to baseline and measure the
success of organizational change initiatives, including how to
develop and use a change scorecard for predicting the ability of an
organization to make a change, and how to use it to re-evaluate
throughout the transformation and when it is completed * WAVTM
offers various impact assessment tools, a functional complexity
matrix, and a change scorecard template to assist practitioners in
evaluating, planning, executing, and measuring the success of an
organizational change initiative-available from the Web Added
ValueTM Download Resource Center at www.jrosspub.com
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