"Google is a champion of cultural democracy, but without culture
and without democracy." In this witty and polemical critique the
philosopher Barbara Cassin takes aim at Google and our culture of
big data. Enlisting her formidable knowledge of the rhetorical
tradition, Cassin demolishes the Google myth of a "good" tech
company and its "democracy of clicks," laying bare the
philosophical poverty and political naivete that underwrites its
founding slogans: "Organize the world's information," and "Don't be
evil." For Cassin, this conjunction of globalizing knowledge and
moral imperative is frighteningly similar to the way American
demagogues justify their own universalizing mission before the
world. While sensitive to the possibilities of technology and to
Google's playful appeal, Cassin shows what is lost when a narrow
worship of information becomes dogma, such that research comes to
mean data mining and other languages become provincial "flavors"
folded into an impoverished Globish, or global English.
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