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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
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Advertising to Children on TV - Content, Impact, and Regulation (Paperback)
Loot Price: R1,324
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Advertising to Children on TV - Content, Impact, and Regulation (Paperback)
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Concern is growing about the effectiveness of television
advertising regulation in the light of technological developments
in the media. The current rapid growth of TV platforms in
terrestrial, sattelite, and cable formats will soon move into
digital transmission. These all offer opportunities for greater
commercialization through advertising on media that have not
previously been exploited. In democratic societies, there is a
tension between freedom of speech rights and the harm that might be
done to children through commercial messages. This book explores
all of these issues and looks to the future in considering how
effective codes of practice and regulation will develop.
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