The Value of Luxury - An Emerging Perspective (Paperback, 1st ed. 2021)

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Advances in Luxury
Release date:	October 2021
First published:	2021
Authors:	Beata Stepien
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	431
Edition:	1st ed. 2021
ISBN-13:	978-3-03-051220-0
Categories:	Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-051220-7
Barcode:	9783030512200

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