What does luxury value mean? What constitutes luxury, and what does
not? While previous research has focused on luxury as a global
business and how companies have generated, communicated and
monetized luxury, this book draws on empirical research to examine
how consumers understand and interact with it. It identifies the
components of luxury value, as seen by consumers, and the most
influential factors that shape these perceptions. Drawing on a
range of disciplinary approaches, the author investigates how
consumer segments differ in their perception of luxury products,
and how different generations understand value. A comprehensive
overview of consumer perceptions of luxury, this book is a
must-read for those students and researchers interested in luxury
studies.
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