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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Culture in Global Businesses - Addressing National and Organizational Challenges (Paperback, 1st ed. 2021)
Loot Price: R3,548
Discovery Miles 35 480
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Culture in Global Businesses - Addressing National and Organizational Challenges (Paperback, 1st ed. 2021)
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This book offers research geared toward understanding culture and
its influence on the success of global businesses. Divided into two
parts that look at the leveraging culture cultural diversity from
an organizational as well as national perspective, the chapters
investigate the effects of technology on culture, the role of
leadership in corporate culture, and communicating and managing
change across cultures. The book emphasizes that embracing cultural
and subcultural differences alongside instilling organizational
culture are the keys to successful modern business. With
contributions from authors from academic as well as professional
backgrounds, this book will serve as a valuable resource to
researchers interested in cultural studies generally as well as
those studying the importance of culture to managing modern
organizations.
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