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Books > Social sciences > Sociology, social studies > Social institutions
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South Asians on the U.S. Screen - Just Like Everyone Else? (Hardcover)
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South Asians on the U.S. Screen - Just Like Everyone Else? (Hardcover)
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How does the media influence society? How do media representations
of South Asians, as racial and ethnic minorities, perpetuate
stereotypes about this group? How do advancements in visual media,
from creative storytelling to streaming technology, inform changing
dynamics of all non-white media representations in the 21st
century? Analyzing audience perceptions of South Asian characters
from The Simpsons, Slumdog Millionaire, Harold and Kumar, The
Office, Parks and Recreation, The Big Bang Theory, Outsourced, and
many others, Bhoomi K. Thakore argues for the importance of
understanding these representations as they influence the
positioning of South Asians into the 21st century U.S. racial
hierarchy. On one hand, increased acceptance of this group into the
entertainment fold has informed audience perceptions of these
characters as "just like everyone else." However, these images
remain secondary on the U.S. Screen, and are limited in their
ability to break out of traditional stereotypes. As a result, a
normative and assimilated white American identity is privileged
both on the Screen, and in our increasingly multicultural society.
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