Media Events: A Critical Contemporary Approach proposes an
interdisciplinary and multicultural approach of Dayan and Katz's
theory of media events (1992) by applying it to contemporary
situations. The contributing authors come from a range of countries
(UK, USA, Mexico, Germany, Finland, Italy, Greece, Portugal,
Ukraine) and analyse the theory of media events from different
perspectives, incorporating social media and offering a
re-positioning of Dayan and Katz's theory of media events. By
bringing new perspectives into this field, the proposed volume is
an important contribution as it grounds the intervention and
rethinking of the theory into further empirical research. This
volume has the potential to function as a 'cross-generational' link
between one of the 'early classics' of media and communication
studies on the one hand and the present generation of researchers
on the other.
General
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