"This book is extremely thought provoking and makes an important
contribution to current debates about the nature and scope of media
ethnography. It includes the work of some of the most outstanding
scholars working at the intersection of media studies and media
ethnography, and many of the individual chapters make important
contributions to the field." . Virginia Nightingale, University of
Western Sydney
"This is a worthy, potentially important book, very likely to
have a substantial influence in the growing interdisciplinary
fields of media studies and media anthropology. It is a well
conceived and timely contribution to a set of ongoing conceptual
debates and is successful in both representing those debates and
participating in them. It deserves to be widely read." . Eric W.
Rothenbuhler, Texas A&M University
Although practice theory has been a mainstay of social theory
for nearly three decades, so far it has had very limited impact on
media studies. This book draws on the work of practice theorists
such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and
rethinks the study of media from the perspective of practice
theory. Drawing on ethnographic case studies from places such as
Zambia, India, Hong Kong, the United States, Britain, Norway and
Denmark, the contributors address a number of important themes:
media as practice; the interlinkage between media, culture and
practice; the contextual study of media practices; and new
practices of digital production. Collectively, these chapters make
a strong case for the importance of theorising the relationship
between media and practice and thereby adding practice theory as a
new strand to the study of anthropology of media.
Birgit Brauchler is Lecturer in social and cultural anthropology
at the University of Frankfurt. She is author of Cyberidentities at
War (Berghahn, forthcoming), editor of Reconciling Indonesia
(Routledge, 2009) and has published several articles and book
chapters on cyberanthropology, the globalisation of local
conflicts, religion and the Internet and on the revival of
tradition. Her current research is on the cultural dimension of
reconciliation in Indonesia.
John Postill received his Ph.D. in anthropology from University
College London. He is Senior Lecturer in Media at Sheffield Hallam
University and the author of Media and Nation Building (Berghahn,
2006) and Localizing the Internet (Berghahn, forthcoming). He has
published widely on the anthropology of media and is the founder of
the EASA Media Anthropology Network.
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