Attitudes are evaluations of people, places, things, and ideas.
They help us to navigate through a complex world. They provide
guidance for decisions about which products to buy, how to travel
to work, or where to go on vacation. They color our perceptions of
others. Carefully crafted interventions can change attitudes and
behavior. Yet attitudes, beliefs, and behavior are often formed and
changed in casual social exchanges. The mere perception that other
people-say, rich people- favor something may be sufficient to make
another person favor it. People's own actions also influence their
attitudes, such that they adjust to be more supportive of the
actions. People's belief systems even change to align with and
support their preferences, which at its extreme is a form of denial
for which people lack awareness. These two volumes of The Handbook
of Attitudes provide authoritative, critical surveys of theory and
research about attitudes, beliefs, persuasion, and behavior from
key authors in these areas. This second volume covers applications
to measurement, behavior prediction, and interventions in the areas
of cancer, HIV, substance use, diet, and exercise, as well as in
politics, intergroup relations, aggression, migrations,
advertising, accounting, education, and the environment.
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