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Blueprint for Your Library Marketing Plan - A Guide to Help You Survive and Thrive (Paperback)
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Blueprint for Your Library Marketing Plan - A Guide to Help You Survive and Thrive (Paperback)
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In these challenging times, libraries face fierce competition for
customers and funding. Creating and implementing a marketing plan
can help libraries make a compelling case and address both issues -
attracting funding and customers by focusing on specific needs. But
where and how do you start? Drawing on the authors' many decades of
experience in marketing and as librarians and trustees, ""Blueprint
for Your Library Marketing Plan"" offers a step-by-step program to
get any library up to speed with minimal angst. These
easy-to-implement techniques help librarians: lay the groundwork
through strategic planning and data collection; write the plan,
including targeting the market, defining services, setting goals,
and taking action to promote the library; use marketing planning to
create and position new and existing services and programs; and
implement and track the plan then evaluate results. Reproducible
forms and worksheets, Quick Start Tips, strategies, and models from
other libraries, and resources for more information enhance this
one-stop handbook. Librarians and directors in public, academic and
special libraries, marketing specialists, and students and
instructors in library programs can learn to tailor marketing
plans, prioritize services, and address community needs using this
library-focused, hands-on guide.
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