It's widely accepted in business that great companies grow their
revenues and profits year after year - but bigger is not
necessarily better. In Small Giants, journalist Bo Burlingham takes
us deep inside fourteen remarkable privately held companies, from a
brewery to a record label, that chose a different path to success.
These organizations quietly rejected the pressure of endless
growth, deciding to focus more on satisfying business goals - being
the best at what they do, creating a stimulating place to work,
providing perfect customer service and making important
contributions to their communities. But what are the magic
ingredients that make these companies unique? Why and how does
their approach work in such widely varying industries? And what
lessons can we learn from them? A fresh, inspirational guide to
business strategy, Small Giants will help any entrepeneur consider
new directions to make their company great.
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