Today's politicians and political groups devote great attention
and care to how their messages are conveyed. From policy debates in
Congress to advertising on the campaign trail, they carefully
choose which issues to emphasize and how to discuss them in the
hope of affecting the opinions and evaluations of their target
audience. This groundbreaking text brings together prominent
scholars from political science, communication, and psychology in a
tightly focused analysis of both the origins and the real-world
impact of framing. Across the chapters, the authors discuss a broad
range of contemporary issues, from taxes and health care to
abortion, the death penalty, and the teaching of evolution. The
chapters also illustrate the wide-ranging relevance of framing for
many different contexts in American politics, including public
opinion, the news media, election campaigns, parties, interest
groups, Congress, the presidency, and the judiciary.
General
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