Wearing Ideology - State, Schooling and Self-Presentation in Japan (Paperback)

Uniforms are not unique to Japan, but their popularity there suggests important linkages: material culture, politico-economic projects, bodily management, and the construction of subjectivity are all connected to the wearing of uniforms. This book examines what the donning of uniforms says about cultural psychology and the expression of economic nationalism in Japan. Conformity in dress is especially apparent amongst students, who are required to wear uniforms by most schools. Drawing on concrete examples, the author focuses particularly on student uniforms, which are key socializing objects in Japan's politico-economic order, but also examines 'office ladies' (secretaries), 'salary men' (white collar workers), service personnel, and housewives, who wear a type of uniformed dress. Arguing that uniforms can be viewed as material markers of a life cycle managed by powerful politico-economic institutions, he also shows that resistance to official state projects is expressed by 'anti-uniforming' modes of self.

General

Imprint:	Berg Publishers
Country of origin:	United Kingdom
Series:	Dress, Body, Culture
Release date:	September 2000
First published:	September 2000
Authors:	Brian J McVeigh
Dimensions:	234 x 156 x 13mm (L x W x T)
Format:	Paperback
Pages:	244
ISBN-13:	978-1-85973-490-2
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Anthropology > General Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion Promotions
LSN:	1-85973-490-1
Barcode:	9781859734902

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