Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Marketing in Small Businesses (Hardcover)
Loot Price: R3,984
Discovery Miles 39 840
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Marketing in Small Businesses (Hardcover)
Series: Routledge Library Editions: Small Business
Expected to ship within 12 - 17 working days
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Written especially for owners and employees of small businesses, as
well as students in this specialized area, this book, originally
published in 1989, is a concise introduction to marketing in the
small business. It focuses on the nature of marketing and the
benefits of its applications, even where resources are limited.
Stressing the marketing strategy issues and the need for marketing
information, it discusses the scope and limitations of marketing
and its relevance for small businesses. The book covers specific
areas of marketing decisions relating to product, pricing,
distribution and promotion and it also deals with specialist
themes, notably international and government markets, franchising
and technology. Case examples are included throughout the text, and
detailed case studies are given at the end of each chapter.
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