Eating the Ocean - Seafood and Consumer Culture in Canada (Paperback)

During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a "wholesome" diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries' dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation's leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada.

General

Imprint:	McGill-Queen's University Press
Country of origin:	Canada
Series:	La collection Louis J. Robichaud/The Louis J. Robichaud Series
Release date:	December 2022
Authors:	Brian Payne
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	272
ISBN-13:	978-0-228-01598-7
Categories:	Books > Earth & environment > The environment > Management of land & natural resources Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Industry & industrial studies > Primary industries > Fisheries & related industries Books > History > History of specific subjects > Economic history Promotions
LSN:	0-228-01598-7
Barcode:	9780228015987

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!